Wix is a platform for creating all kinds of sites. This is a service designed to allow you to create your site without the need for advanced technical knowledge or design sensitivity. Anyone can create a modern and professional website on the platform. The free version of the service offers more than most individuals need.
While most people probably think of Wix as a place to build personal branding sites or build small online stores, it also has a solid blogging tool. If you want to create a beautiful Wix blog that rivals the best of WordPress, you’ve come to the right place.
The problem with WordPress
Although WordPress is a great, mature blogging platform, it’s not the most user-friendly experience. WordPress itself is a free and open source software package. However, you must provide your own hosting solution.
This means renting or buying a server and installing and configuring your own WordPress instance. You can pay for someone else to host and manage WordPress, which is comparable to using Wix.
Already have a Wix site?
If you want to add your Wix blog to an existing site, select the blog app from the Wix App Market. From there, it’s pretty much the same process as editing a blog template as described below. The rest of this guide is based on the assumption that you are creating a Wix Blog site for yourself.
Getting Started with Your Wix Blog
If you haven’t already, go to Wix.com and create an account. Once logged in, select Create a new site.
When you are given the option to choose the type of website you want to create, select Blog.
You now have two options for how you want to build your site.
The first uses a system known as Wix ADI (artificial design intelligence). Here you will be asked a series of questions and Wix AI will automatically create a site for you.
The ADI is a guided process, so we don’t need to walk you through it. We will focus on the second option. We’ll use the Wix Editor to modify a template to reflect exactly what we want.
Choosing a Template for Your Wix Blog
Wix has a great selection of blog site templates. It can be difficult to choose the right one for you. By default, you will see templates from each category. It may be easier to choose one by first choosing one of these subcategories.
Just remember that nothing prevents you from choosing a model regardless of its type. These are only designed for specific types of blogging, but there’s nothing stopping you from using them for blogging outside of their intended category.
If you see a model that looks interesting, select Look and you can see a demo. Which should help you make a final decision on which model you want.
Once you have chosen a model, select Edit to start designing your Wix blog.
Wix has a much simpler template process than WordPress. Using WordPress themes is a multi-step process that can get quite technical if you’re running your own site. Wix is a click and forget solution.
Edit your blog template
At first glance, the editor can be quite overwhelming, but if you just take a minute to look around, you’ll soon realize that it’s quite intuitive. There are too many features in the editor for us to cover everything here, so we’ll just go over the basics.
The most important control you need to know first is the page flip menu.
Select this drop-down menu to switch to one of the different types of pages that make up your blog. This means you can change the look of every page your site is built from.
Next to it is another very important control. This is the switch to view the desktop and mobile version of the site. Since a large percentage of your readers will be using a smartphone, you shouldn’t neglect to check that the site still looks and works well on mobile devices.
As we are working here with a pre-existing template, the best approach is to simply modify the elements that have already been provided to you in the template. We’re not going to cover creating the basics of template design in this article. However, when you feel more comfortable editing in Wix, you can start from scratch or drastically modify the templates to your liking.
Wix includes guidance in the placeholder text so you know what content should go where and how to go about it based on best practices.
What you see is what you get. You can select almost any model element with the mouse pointer and modify it. Move it, stretch it or modify the text. Most things you would expect to do intuitively will work as expected. Some items, such as the name of other pages in menu bars, cannot be changed.
In WordPress, theme development requires quite a bit of coding knowledge. Although Wix doesn’t give you the same level of control, you can drastically modify your template using nothing more than drag-and-drop tools, which is a big plus.
Left Key Toolbars
On the left side of the Wix editor, you will see a vertical stack of buttons. For the purpose of editing your blog before publishing, some of these are more important than others.
At the top, you’ll find the Pages button.
This replicates most of the functionality of the page switcher at the top of the tool and lets you move between pages in a different way. Page transitions can also be found here.
Below you will find the background of the page.
Choose an image or video to serve as the background for your catalog blog. You can also upload your own custom art. Just be careful to preserve the readability of your text!
Next we have a button with a big plus sign.
This allows you to add almost any element you can imagine to your Wix blog, such as buttons or menus.
The Media button allows you to add media from your computer or social networks.
We found the Google Drive and DropBox integration particularly useful here.
The last button we will mention is perhaps the most important for this particular context.
The Blog Manager button lets you add new posts and edit existing ones. It also allows quick access to help resources specifically for blogging.
Main Features of the Floating Toolbar
To the right of the editor window, you will see a floating toolbar. This gives you important information about each item. As you select them, you will see their size and position information change. This is also where you can specify rotation angles and other fine values.
Write Articles and Name Your Wix Blog
Once you’ve changed the look of your Wix blog to your satisfaction, you’ll need to create actual content for it before you can publish it.
You can use the My Blog button we mentioned earlier to create your first posts, but there are already a number of posts that have been created as placeholders for the template. Delete them or edit them into your own unique posts. Your titles are a good place to find inspiration for types of articles.
Finally, don’t forget to name your blog. It is one of the most important things you will do. So don’t take it lightly. This name will be what people see first in searches and will summarize the character and nature of your post.
Press the Publish button
You should now be ready to publish your blog. From there, it’s all about your ability to create content that people will like and share. You can purchase and link your Wix blog to a custom domain or have Wix manage it for you for a fee. Anyway, unlike WordPress, you don’t have to worry about running a server and being a system administrator besides managing a blog.
I am Bhumi Shah, a highly skilled digital marketer with over 11 years of experience in digital marketing and content writing in the tech industry.