Actors move so that artificial intelligence does not steal their work

Unlike what you would see in a dystopian movie, human beings were the first to rebel against artificial intelligence. A new report from the BBC affirms that a community of actors feels seriously threatened by the arrival of AI in the art world. In fact, they want laws to regulate their participation before their “livelihoods” are at stake.

Artificial intelligence is advancing by leaps and bounds. If he has not yet succeeded in replacing humans in tasks as complex as acting, we have already seen an AI capable of dubbing series and films in any other language; but it seems that she is also taking her first steps in the audiovisual world.

This of course generated uncertainty within the actors guild, who have launched a new campaign to “stop AI from stealing the show”. The artists’ union also assures that “AI can use samples of an actor’s voice, or face, to generate content including celebrities”.deep fakes‘”.

“From automated audiobooks to digital avatars, AI systems are replacing skilled professional interpreters.”

Actors Guild at the BBC

This appeal to the attention of the actors intends to warn of a ‘dystopian’ outcome; from which we can only save ourselves if the copyright laws are updated and adapted to the new times.

As explained from the aforementioned support, there are workarounds for this problem. Among them we have the possibility for actors and actresses to work with companies artificial intelligence to “create systems that can generate speech or even help create digital ‘avatars’,” he says.

The uncertain future of AI and entertainment

Artificial intelligence has proven to be a great help for many activities. However, according to the BBCnow this technology could eventually be used to create “synthetic performances”. This would even allow deceased actors to appear in series or films.

While AI-generated performances can be a useful creative tool, the union is concerned that actors may not always be able to control the use of their image; or that your image is used without consent or adequate compensation.


knowledge deep fakes They have gained popularity on the Internet. In reality, come and swap the faces of real actors for others. The latter, we have been able to see in Spider-Man: No Coming Home, where YouTube users changed the face of Tom Holland to that of Tobey Maguire. It was even used to rejuvenate Luke Skywalker and turned Tom Cruise into a TikTok star. Although the result is impressive, it could endanger the world of acting as we know it.

Image isn’t everything, audio is also a threat

According to a investigation carried out by Equity, whose sample population was 430 union members, 93% of sound artists admit to feeling threatened for employment opportunities that may limit the use of artificial intelligence in the world of entertainment and advertising.

Over the past six months, my voice has been used in huge marketing campaigns for global companies. I don’t get a dime, even though I think my contract doesn’t allow third-party advertising.

Equity union survey participant

In fact, one participant pointed out to the union that over the past six months; his the voice had been used in the companies’ marketing campaigns around the world. This, of course, without consent or monetary compensation of any kind.

In fact, Equity itself has stated that AI increases the risk of cloning human voices. This is all the more detrimental as the owners of such voices are much more likely to be underpaid, if at all.

The union awaits the government’s response

From the union’s point of view, existing copyright protection laws are not enough to ensure a good relationship between the actors and the artificial intelligence. The reason is clear, and that is that the AI ​​does not copy, but generates new results using an existing sample.

For Equity, it is very important that governments get to work for the protection of artists and their rights. In this way, the work of these actors can be protected and at the same time create a good climate for technological development in the region.

The BBC recalls that the government has assured that artificial intelligence will be regulated, stating that “Our national AI strategy has a ten-year vision to seize the opportunities of the technology and we will establish our approach to its governance in due course.” This way it can continue to be used for technological innovation while protecting the rights and values fundamentals of people.