Intellectual property and talent are essential for Apple to acquire a business!
Apple’s second fiscal quarter earnings call presented another opportunity to interview the company’s CEO, Tim Cook. As always, the executive was concise in their responses and shed light on various issues. One of them, the acquisition of other companies.
Due to Apple’s expansion into various fields, many market analysts favor Apple’s acquisition of fitness company Peloton, which would help the development of Apple Watch and Apple Fitness+. While others believe that Apple should have bought Netflix instead of working on Apple TV+ from scratch.
Companies that attract Apple
Although financially Apple is prepared to take on large investments, as Cook has stated on other occasions, the focus is on exploring technologies that complement its products and not by going against your competitors.
Cook even joked about not discussing the list of potential companies Apple will acquire on his phone.
“We are always looking for companies to buy. We have acquired many small companies, and we will continue to do so for intellectual property and to attract talent. We are not ruling out something bigger if the opportunity presents itself.” . I won’t go over my list with you on this call, but we’re still looking.
Throughout its history, Apple has acquired companies with technologies useful to the development of its services. And most obey the slogan shared by Cook. While some loggers have been expanded and improvedlike Beats, others like the music detection app Shazam have joined the ecosystem without much modification.
In 2018, Apple paid $400 million for Shazam. Barely in 2021, it was the first time Apple used the Shazam algorithm to include an Apple Music feature this would allow the original artist to be detected in a DJ mix and offer financial compensation in return.
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I am Bhumi Shah, a highly skilled digital marketer with over 11 years of experience in digital marketing and content writing in the tech industry.