Apple is gradually taking over the world’s largest mobile market for a simple reason

Apple dominates the premium mobile market in China with a market share of 63.50%.

At the end of last year, we told you that the world’s largest mobile phone market, China, was led by two of the BBK Electronics group’s brands, vivo and OPPO, with a market share of 23 and 20% respectivelywhile Apple was relegated to fifth place with a market share of 13%.

Well now a recent report from Counterpoint Research reveals that Apple remains, little by little, with the world’s leading mobile market for one simple reason: dominates the premium terminal segment in China.

chinese apple

Apple holds the Chinese mobile market thanks to its sales in the segment of high-end terminals

Apple increased its market share in China by almost 10% over the previous year

According to this report, the market share of Apple terminals in China within the segment of premium terminals, those costing more than 600 dollars, increased by almost 10% compared to the previous year, from 55.40% from 2020 to 63.50% from 2021which caused the market share of high-end Android smartphones in China to fall by 8%, from 44.60% from 2020 to 36.50% in 2021.

Even China goes to the iPhone 13

In this sense, Apple remains in the Chinese mobile market because it has been able to take advantage of the vacuum left by Huawei in the segment of high-end terminals to position itself as the manufacturer that sold the most premium terminals in China in 2021.

Market share of Chinese premium terminals 2021

Market share of premium iOS and Android devices in China in 2020 and 2021

Another reason for the Cupertino-based company’s hegemony in China is that it has a much smaller catalog than that of Android device manufacturerssince many of them have at least two models in their premium range, like Xiaomi with its series Xiaomi 12 and Xiaomi 12 ProHonor with your series Magic V and Magic 4 or OPPO with its series Find N and Find X5.

Apple could have made over $6 billion by scrapping chargers and headphones

It is possible that premium terminals with Android recover some of the lost market share in China in 2021 thanks to the new 2022 flagshipsbut it will not be easy and a good proof of this is that the sales of the new Xiaomi 12 family they have dropped by about 60% compared to those of the Xiaomi 11 series of the previous year.

Related Topics: Manzana

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