Apple TV+ shoots subscribers with ‘CODA’ Oscar

The Oscars took place a few days ago. While it left us with the unfortunate scene of Will Smith’s blow to Chris Rock, it also scored some great individual victories for some of its participants. A new report from Variety throw that after CODA: the sounds of silence won the Oscar for “Best Picture” new Apple TV+ subscribers increased by 25%.

Also, it seems that CODA: the sounds of silence increased their views by more than 300%, compared to the week before the Oscar win. However, Apple has never confirmed the number of users of its Apple TV+ platform, so for now it is impossible to estimate the equivalent of 25% into a more tangible number.

With CODA: the sounds of silenceApple TV+ managed to snatch the Best Picture Oscar from Netflix; the biggest prize and the most anticipated by viewers of the ceremony. Additionally, it is crowned as the first film to have a majority deaf cast; an achievement that is even more appreciated in these times.

CODA: the sounds of silence he won the prize in all the categories in which he was nominated. Among them we have the Best film, as we have already told you. Its director, Siân Heder, also won the Oscar for Best Adapted Screenplay. Finally, we have the price for Best Supporting Actora statuette that Troy Kotsur brought home, who also becomes the first deaf man to win an Oscar.

Apple TV+ has a new job

Apple offers a seven-day free trial of Apple TV Plus (which costs $4.99 per month) and offers three months to customers who purchase new products like iPhones or Apple TV 4K boxes.

While the 25% increase in users doesn’t sound bad at all, Apple TV+ now has a new mission. And it is that, because the wave arrived thanks to the Oscar of CODA: the sounds of silenceit is likely that many of them decide not to renew the subscription after watching the movie. For this reason, those of Cupertino have the task of keeping as many as possible within their platform.

CODA: the sounds of silence makes history. At this year’s PGA Awards, he became the first film with a mostly deaf cast by receiving the Darry F. Zanuck Award. This win was in the Outstanding Theatrical Producer category, recognizing the work of producers Philippe Rousselet, Fabrice Gianfermi and Patrick Wachsberger.

“CODA” also received an AFI Award, an NAACP Image Award for Best Independent Film and four Hollywood Critics Association Film Awards, including Best Picture, Adapted Screenplay for Heder and Supporting Actor for Troy Kotsur, as well as a HCA Spotlight Award.


Although initially CODA: the sounds of silence It’s not an Apple-produced movie; the company took over the rights for 25 million of dollars. Those of Cupertino made this decision after the success of the film at the Sundance Film Festival 2021, thus making it one of their main proposals to attract new subscribers to Apple TV+.