Meta relies heavily on its Reels, both on Instagram and Facebook. Now the company has implemented some improvements on this latest platform, and it is now we can share videos from third party apps.
With the new integration, Meta plans to make it easier to share content on Facebook Reels removing some barriers. Whereas until now to share a video we had to download it, search for it on our mobile and then modify it, with the novelty the process becomes much more direct, since it will be possible to share and modify it quickly from at the touch of a single button.
The button, called “Share on Reels”, has already been integrated into several video services. Between them, VivaVideo, Vita and Smule. Likewise, applications interested in integrating the button into their services need only enter the Meta Developers website and follow the steps explained there. Obviously, the integration will depend on the applications having an interest in doing so.
Once integrated, third-party apps will have a Reels button so users can share short videos and customize them with Reels editing tools such as audio, text, effects, subtitles and stickers . Instead of downloading video content and downloading it later, you can now create and share videos seamlessly at the touch of a button.
John McCarthy, Director of Product Management at Meta
By making it easier to share Reels on Facebook, Meta plans to help videos of people reach more and more audiences. A function similar to that of Add a reel to history what we have on Instagram; but with a much more ambitious objective.
You can now see Reels on Facebook
After airing on a limited basis in the United States, Reels have finally arrived in droves on Facebook. Now users around the world will be able to enjoy these short videos almost anywhere in the app. However, it has a section dedicated to them so you don’t miss any.
Additionally, Meta worked on improve monetization with Reelsand gives creators new ways to make money from ads.
Seeing Reels on Facebook is pretty straightforward, and even if you don’t want to, you’ll probably end up seeing some. When you enter the application, you will see the top part of it separated into three sections: Stories, Reels and Rooms. Of course, to see these short videos, you have to grab the second one. However, when you scroll down your Facebook home page, you will see “islands” in which the reels you may be interested in will appear.
Facebook and Instagram Reels came as a way to combat TikTok’s popularity over Meta services. Despite initial doubts about the format’s adoption, it quickly became the “fastest growing content format to date”, according to Tech Crunch. Moreover, it is the fastest way to grow on instagram and on Facebook too.