google would have accepted the Russia’s New Policy who punishes those who use the word “warto refer to the invasion in Ukraine. According to The interceptionthe tech company informed its translators that should use the phrase “extraordinary circumstances” talk about the war in texts in Russian.
Those in Mountain View sent an email to their contractors warning that theThe changes would only apply to Russia. While the rest of the world may read the word war, the Russian documentation for Gmail, Google Maps, and other Google products prefers to omit it.
The decision coincides with the application of a new law prohibiting the distribution of false information on the Russian army. The Russian parliament approved a law in early March aimed at controlling the narrative of the war in Ukraine. The word “war” has been omitted from the media dictionary, which uses “military offensive” or “military intervention”.
In Google’s case, supporting documents for its apps use “Ukrainian emergency” or “extraordinary circumstances” to refer to the Russian invasion.
On the AdWords Help Center page, notice is given of the suspension of advertising in state-controlled media. When translated into Spanish, it reads as follows:
Due to extraordinary circumstances in Ukrainewe will suspend advertisements whose content exploits, denies or justifies these extraordinary circumstances.
While in Spanish and other languages the text is different:
Because of war in ukrainewe will pause ads whose content constitutes exploitation of the war to obtain advantages, refuse or justify it.
The Russian Help Center has several pages that enforce the censorship policy.
In light of current events that require special attention (Emergency in Ukraine), we are suspending advertisements placed by or for media sponsored by the authorities of the Russian Federation. This change takes effect immediately.
The same page, now in Spanish (and other languages)
Due to ongoing sensitive events (the war in Ukraine), we will now pause advertisements published by or in Russian state-funded media.
Tech shields itself from Russia’s new censorship law
Unlike other companies that left Russia during the first weeks of the invasion, Google maintains its offices in the country. After the wave of economic sanctions, the company applied measures to prevent advertising in state-controlled media, such as RT or Sputnik, and blocked access to them worldwide.
Those in Mountain View, on the other hand, had to comply with the new Kremlin-approved censorship law. According to Article 207.3 of the Russian Criminal Code, “the public dissemination of lies about the use of Russian armed forces is aimed sentences of up to three years in prison or a fine of 1.5 million rubles“.
If the government of Vladimir Putin considers that the information generates serious effects, the sanction can be extended to 10 or 15 years in prison.
I am Bhumi Shah, a highly skilled digital marketer with over 11 years of experience in digital marketing and content writing in the tech industry.