If Google was a country, it would have more money than most of Africa.

Big tech companies today concentrate more power than ever. Their disputes with the States of all the continents which try to prevent their monopolies are on the agenda. Like the legislative battles to make them pay taxes in each territory. They are powerful global companies with their own agenda that because of their condition, they begin to be able to confront the governments of certain states face to face. Between them, Alphabet, and more precisely Google, occupies a prominent place for its function as an oracle which we all ask questions every day.

With a huge ecosystem that powers its entire advertising industry, Alphabet is powered by four main pillars: its search engine Googlethe platform Youtubeyour browser Chromium and your mobile operating system, androidgenerating a network that makes it one of the most powerful information centers in the world, if not the most.

But to understand their magnitude, it’s best to compare them to what they’re measured against. Here we are going to put Alphabet and Google in front of a mirror to understand their true weight in terms of influence, economy and, also, how it is run.

Alphabet: an expansionist enterprise (which would be a state)

Alphabet, the company that has served since 2015 as the holding company in which Google, YouTube and many other brands and companies are grouped, has become one of the largest technology conglomerates in the world, with a market cap of $1.75 trillion (trillion, in North American terminology) in March 2022. The company had net income of $76 billion on revenue of $257.6 billion in 2021.

There are more people with a (and active) Gmail account than the population of all of Africa

As is well known, most of Alphabet’s revenue comes from advertising, a service that guided many of its acquisition decisions, such as buying DoubleClick in 2008.

However, in recent years, with the intention of gaining independence from its main activity, it has opened up many other avenues with varying degrees of success. Alphabet is constantly on the lookout for new technologies that can enrich its business portfolio. Acquiring smaller companies often eliminates emerging rivals, reducing competition for Alphabet.

This is one of the reasons why Alphabet is currently the subject of an antitrust lawsuit that has been filed by the US Department of Justice as well as the European Union. In reality, Alphabet is known not only for acquiring, but also for easily dropping products..