Update, March 31 (9:45 p.m. CET, 1:45 p.m. GMT-6): ESA has shared a statement to announce the cancellation of E3 2022. They also confirm their aim to return in 2023 as a “revitalized” physical and digital event. We reproduce his message in full below:
E3 will return in 2023 with a revitalized event celebrating exciting new video games and industry innovations.
We previously announced that E3 would not be held in person in 2022 due to ongoing health risks from COVID-19. Today we are announcing that there will also be no digital E3 event in 2022.
Instead, we will devote all of our energy and resources to delivering a revitalized physical and digital E3 next summer. Whether enjoyed from the show floor or on your favorite devices, the 2023 event will bring together community, media and industry in an all-new format and interactive experience. We look forward to bringing E3 to fans around the world live from Los Angeles in 2023.
the E3 2022whose celebration was expected in the middle of the year, has been officially canceled. Before hearing such “surprising” news, we knew that the biggest video game event in the world would once again bet on an all-digital edition due to the pandemic, which prevented for two consecutive years from having the usual meet face to face at the Los Angeles Convention Center, Angeles, CA.
First, the news spread through Twitter by Will Powers, Razer North America Public Relations Manager. According to the above, he received an email from ESA, the group responsible for organizing the fair, informing him that E3 2022 has been canceled.
Since IGN point out that, according to sources familiar with ESA projects, the organization intended to organize another digital event, apparently separate from the Branding from E3. However, it was ultimately not possible to do so. From now on, everything seems to indicate that the E3 will aim to renew itself with the aim of come back strong in 2023. It should be noted that the latter is not yet confirmed.
Will E3 be able to recover from so many blows?
Without a doubt, the cancellation of E3 2022 could mark the future of the fair, which certainly It has been declining in recent years. after the departure of several companies, including PlayStation (Sony) and Electronic Arts. The reason? To attend E3, companies have to shell out large sums of money in exchange for the exposure the event provides.
With the rise of virtual presentations, powered primarily by Nintendo Directs, some companies in the industry realized they could grab the spotlight on their own without attending E3. Sony celebrated the State of playwith very positive results in some cases, while Electronic Arts did the same with the EA Play Live.
On the other hand, there is a key industry figure who took advantage of the decline of E3 to promote his own event. We are talking about Geoff Keighley, which since 2020 has been celebrating the Summer Game Fest —at a date very close to that used by E3, curiously—. His reception was very positive because, from the start, he was totally invested in digital transmissions. Moreover, the production of the conferences remains in the hands of the companies.
Almost all industry giants are in the Keighley boat. This year they will have the participation of PlayStation, Xbox, Activision, Blizzard, Ubisoft, Capcom, EA, 2K Games, Epic Games, Bandai Namco, Sega, Riot Games, Square Enix, Steam, Tencent Games, Netflix, Amazon Prime Gaming, among others. Obviously, the cancellation of E3 2022 benefits the Summer Game Fest 2022. Keighley is aware of this and has therefore taken advantage of the news to promote its event.
“Summer Game Fest 2022 will feature a list of streams, including a spectacular live opening programhosted by Geoff Keighley and filled with first words [anuncios]. And “Days of the Devs” with iam8Bit and Double Fine. The show to start up It will be followed by a series of upcoming events from video game publishers and platforms,” the event description reads.
So it will be interesting to see how E3 plans to pick itself up after so many stumbles. Now, he is also on a mission to be more attractive than a rival who emerged unexpectedly.