netflix wants to show you more content related to what you really like and that’s why it added a new reaction button. To date, the popular streaming platform offers a function called, precisely, “I love”which allows you to give a kind of “double boost” to the series and films that really captivated you.
This option is located next to the traditional “Like” and “Dislike” buttons, and it is already available on all the platforms where Netflix is present: iPhone, iPad, Android, Smart TV and the web. What the service intends is to ensure that users receive recommendations based on their tastes that are even more accurate than those currently obtained through its algorithms.
Netflix recognizes that it is sometimes difficult to gauge how much audiences like or dislike certain content; therefore, the new “Like” option aims to more easily identify what makes them truly special. So, for example, when using this option with a particular title, the recommendations will include more productions similar themes or with the same actors and actresses.
“Think of double thumbs up as a way to adjust your recommendations to watch even more shows or movies influenced by what you like. A “Like” always lets us know what you liked, so we’re using that response to make similar recommendations.” . But a ‘Like’ helps us be even more specific with recommendations for you,” they wrote on Netflix’s official blog.
The “Like” button wins a place on Netflix
It’s still too early to know if the new “Like” button will deliver the results Netflix promises. The only way to check is to use it and see if the recommendations start to improve or be more specific than before. There isn’t much more science than that for users.
However, this addition also makes it clear that Netflix I still can’t figure out what the best scoring method is. Recall that the streaming service abandoned the “classic” star rating system in 2017; Since then, it uses “like” and “dislike” reactions for its algorithms to improve recommendations by offering a percentage of affinity to titles based on each user.
However, this modality has not been free from criticism and controversy. After all, the two options available they didn’t offer shades, and that’s what the “Like” option aims to change. From there to when he does is a different discussion.
The new Netflix button is easily identifiable, since shows two hands with thumbs up. As we said earlier, this reaction is available both on the pages dedicated to each series or film, as well as in the context menu that can be displayed from the main screen of the service. It will also be possible to qualify when playback is paused and in the interval between the end of a chapter or feature film and the start of the next.
If you still don’t see the love button, please wait. When new features are released with global reach, it is common for it to take time to reach certain countries or regions. If you use Netflix from your mobile, tablet or TV, and want to make sure you get it as soon as possible, it doesn’t hurt update apps to their latest versions.
