Mark Zuckerberg, the controversial CEO of Meta (formerly Facebook), has confirmed what was already an open secret for a long time. The director took advantage of his talk at SXSW (via Tech Crunch) to announce that the company intends to adopt NFTs on Instagram short term.
However, Mark Zuckerberg didn’t throw out too many details during his statement. Yes we know non-fungible token integration is under development; although at the moment the Instagram team is focused on fixing some technical issues along the way.
In mid-January of that same year, the magazine FinancialTimes I have already commented that Meta has plans regarding NFTs. According to its report, Facebook and Instagram would become “a place where users can create and sell these digital assets“. Now the next destination of one of them has already been set.
We are working to bring NFTs to Instagram soon. Today I’m not ready to announce exactly what will be, but in the coming months you will have the opportunity to bring some of your NFTs. And over time you can lying within this environment.
NFTs on Instagram were coming
Adam Mosseri, head of Instagram, had already hinted at the arrival of NFTs on the platform. In December 2021, the executive assured that the company was “exploring” the possibility; hope that to be able to reach a wider audience.
I think it’s an interesting place that we can explore to help creators.
Now, however, it looks like the company has already made up its mind. The next step will be to adapt this new market to a platform like Instagram.
Additionally, in the summer of 2021, Instagram held a “Creator Week.” In her, the company sponsored a private event for creators involved with NFTsas announced in the invitations designed for the conference.
Mark Zuckerberg’s plans with Meta and NFT
During the nearly 50-minute conversation, Mark Zuckerberg spent mostly talking about his metaverse. In fact, one of the things the CEO talked about was the metaverse’s ability to convert almost anything to non-fungible token. Meta’s digital universe is teeming with digital assets, and users have already started marketing homes within their virtual facilities.
I hope the clothes your avatar wears in the Metaverse can be hit like NFT and you can transport it between different locations.
Thus, the NFTs that we will buy in the future on Instagram or Facebook could become “functional” objects in the virtual world of business.
Of course, Meta’s plans to include NFTs on Instagram and Facebook are nothing new. If you’ve been following the company’s news, you’ll know it was an open secret. However, many anti-NFT and Meta users may not like the news.
These two platforms are not the only ones to have considered including NFTs among their functions. Twitter, for example, has enabled the use of NFT images as profile pictures for users who have a Twitter Blue subscription; the premium social network alternative.
YouTube, for its part, has also confirmed its interest in NFTs. In fact, it’s one of the proposals that will arrive to the platform in 2022.