The video game industry is going through an unprecedented stage where several giants in the sector, mainly PlayStation and Xbox, are throwing the house out the window by buying up multiple studios. microsoft struck a resounding blow for Activision Blizzard, whose takeover is still awaiting the green light from regulators. sony, meanwhile, opened Bungie’s wallet. However, in the case of the Japanese, looks like an even bigger acquisition is about to be announced.
This week was very important for Sony. The reason? They announced the playstation plus renewal, which from June will have new plans to offer games from previous generations. However, the eyes of the video game industry were also attentive to the possible announcement of another purchase.
It all started when Greg Millerpodcast host Funny games and a respected industry figure, said he heard three rumors related to Sony which could be discovered before the end of the 2021 financial year, which ended on March 31. One of the rumors, of course, was the presentation of the new PlayStation Plus, which happened. However, the other two declined to give details.
To everyone’s surprise, another reliable industry source, Jeff Grubb, he beat Miller. Thursday – we can exclude the April Fool—, through his podcast Grubbsnaxrevealed the other two rumors that were beginning to circulate among the insiders Of the industry. The first is that Sony is apparently preparing a event dedicated to PlayStation VR2whose design we met last February.
But what really raised expectations is that PlayStation is about to announce a new acquisition. In the last edition of Funny games, Greg Miller invited Jeff Grubb to talk about it, because it turns out that they both have very similar information. In fact, they also agree that the purchase would be “really big”. Miller, by the way, said two separate sources told him the same thing.
Obviously, none of them wanted to say the name of the target company. Because? Because these types of leaks can create very serious problems for those involved in the denials, possibly including those who provided them with the information.
However, due to the number of times they described the magnitude of the purchase, we could guess that it is a publisher, not a simple studio.
Should these rumors surprise us? When they bought Bungie, jim ryandirector of Sony Interactive Entertainment, predicted that the industry can expect more PlayStation acquisitions in the near future. Part of that promise was already delivered on March 22, when they announced the purchase of Heaven, the Jade Raymond-led studio.
During February, here at hypertextualWe are talking about editors and studies whose value is within reach of PlayStation. We highlight Capcom, Square Enix, Konami, Ubisoft, CD Projekt Red, IO Interactive, Remedy Entertainment and PlatinumGames. But when listening to the lyrics of Jeff Grubb and Greg Miller, it’s hard to focus beyond the first four.
At this point, we can bring to the table the words of Serkan Toto, CEO of Japanese consulting firm Kantan Games. In an interview with VGCthis one said that PlayStation plans to ‘move to Japan soon’. Unlike Microsoft, Sony has the advantage of being a local company, so closing an acquisition there would be considerably easier for them.
Will we see Capcom, Square Enix or even Konami join the ranks of PlayStation? We still don’t dare to guarantee it, but you can be sure that the next few months will be more than interesting. “When the river rings, it brings stones”…
I am Bhumi Shah, a highly skilled digital marketer with over 11 years of experience in digital marketing and content writing in the tech industry.