FOR Elon Musk You can criticize dozens of things, no doubt. But one of the most important reasons why he is so successful as a businessman and entrepreneur lies in maintaining a clear and consistent vision in his projects, especially You’re here and SpaceX.
In the case of the electric car manufacturer, Elon Musk unveiled the “master plan” to make the company profitable. It was an article published on August 2, 2006, where he explained the general strategy of what was at the time a startup. In a text, he reveals his intention: “My goal of financing Tesla is to accelerate the transition from a hydrocarbon-based economy to a solar-based economy, which must be the main, but not the only one. lasting solution.”
There he also revealed the car launch strategy which has remained the same to this day.
The master plan, in short, as Musk explains, is:
- Create a sports car
- Use that money to build an affordable car
- Use that money to build an even more affordable car
- Do all of the above with a zero-emission electric vehicle
The sports car was the first Rodaster, with which the development and assembly of the Model S was financed. Then came the Model X. With all these revenues, Tesla’s research and development, the Model 3 and the Model Y were created.
Later, Elon Musk will publish in July 2016 the blueprint part 2. In which he developed Tesla’s ambitions for the future:
- Create solar panels that integrate with batteries developed by Tesla
- Expand the vehicle production chain to develop options for all segments
- Developing an autonomous driving system 10 times safer than manual driving
- Let your car earn money while you’re not using it
Six years later, this second part has not finished working on any of its points. The solar panels are sold, but the activity has not taken off as much as expected. The second point is the one that has been developed the most. Tesla now offers four vehicle models, although there is still a long way to go to abort all segments.
The fully autonomous driving system is in beta, it only works in the US and Canada, for a small group of drivers. And allowing the car to generate money while not in use would mean activating the robotaxis fleet, which I don’t think will happen in less than ten years.
Elon Musk unveils the first part of the master plan part 3
Still, Elon Musk announced on Twitter that he was working on part three of Tesla’s master plan. This will serve as a commitment to develop new technologies and efforts within the company, as has happened with previous releases.
Perhaps the third part of the master plan, based on the company’s strategies, revealed over the past 18 months by Elon Musk himself, focuses on:
- Competent development of artificial intelligence
- Use this artificial intelligence for the Tesla Bot and the total autonomous driving of its cars
- Expand electric vehicle production to a much higher volume than the current one
The third point is what the CEO of Tesla revealed in part on his Twitter account: “The primary focus will be scaling to the extreme size, which is needed to move humanity away from fossil fuels, and the development of artificial intelligence,” he said. Explain. “It will also include sections on SpaceX and The Boring Company.”
Increasing vehicle production would mean selling a cheap one
Being able to expand production to an “extreme” size, in his own words, does not just mean dramatically increasing current or future production lines. It is also about launching a much cheaper vehicle that increases the demand for electric cars.
But, despite announcing a $25,000 car, a few weeks ago they announced that plans for that car – informally known as the Model 2 – had been cancelled, or at least shelved.
Although the second part of the master plan is not finished, the first part is. Besides, Elon Musk and Tesla have the biggest influence on the auto market, overall. The industry is not only facing the end of combustion engine cars, but also the challenge of total electrification.
Teslas, even with recent price increases, continue to have huge demand, and that’s part of the reason Elon Musk is pushing for more of the brand’s cars. Opening the Gigafactory in Berlin and Austin will help the latter, but it won’t be enough.
We’ll see how he tackles it when he releases the final version of Master Plan Part Three for Tesla.
