“Scaling Tesla to Extreme Size”

FOR Elon Musk You can criticize dozens of things, no doubt. But one of the most important reasons why he is so successful as a businessman and entrepreneur lies in maintaining a clear and consistent vision in his projects, especially You’re here and SpaceX.

In the case of the electric car manufacturer, Elon Musk unveiled the “master plan” to make the company profitable. It was an article published on August 2, 2006, where he explained the general strategy of what was at the time a startup. In a text, he reveals his intention: “My goal of financing Tesla is to accelerate the transition from a hydrocarbon-based economy to a solar-based economy, which must be the main, but not the only one. lasting solution.”

There he also revealed the car launch strategy which has remained the same to this day.

The master plan, in short, as Musk explains, is:

  • Create a sports car
  • Use that money to build an affordable car
  • Use that money to build an even more affordable car
  • Do all of the above with a zero-emission electric vehicle

The sports car was the first Rodaster, with which the development and assembly of the Model S was financed. Then came the Model X. With all these revenues, Tesla’s research and development, the Model 3 and the Model Y were created.