It’s clear that SiteGround excels in all the important aspects of web hosting (ie performance, uptime, security, and customer support). On top of that, the company’s hosting services come with tremendous features, some of which are not offered by other web hosts.
So, whether you’re a newbie or a pro, SiteGround is a great web hosting option as you enjoy efficiency, reliable uptime, flawless performance, exceptional support, class-leading security and premium features, regardless of the hosting plan you purchase.
You also get a generous 30-day free trial to request a refund, however we recommend that you always do your homework before committing to any hosting provider.
SiteGround Hosting Review : What are the pros and cons of SiteGround?
So is SiteGround any good? Before making your decision, consider the pros and cons listed below.
Pros of SiteGround Hosting Review
- It offers the best in customer support, uptime, security, and speeds.
- Generous 30 day money back guarantee (no questions asked) as well as a 99.99% uptime guarantee.
- Free daily backups and restores on all plans.
- SiteGround monitors WordPress installation
- The services and features cater to both new and experienced website owners.
- SiteGround puts fewer shared hosting accounts on its servers, which means you get more resources than you would with a shared hosting package from another web host.
- You can scale SiteGround’s services to suit your needs.
- The interface of the web hosting provider is equipped with many free and easy 1-click installations.
- Cloudflare is included for free.
- Siteground staging tool available.
Cons of SiteGround Hosting Review
- SiteGround only offers Linux-based servers, which makes it unsuitable for people who want a Windows option.
- SiteGround is one of the few web hosts that does not provide users with advertising credits.
What makes SiteGround stand out?
If you are the type of consumer who prefers the creative boutique to the big box brand, then SiteGround should be on your web hosting shortlist.
Many hosting companies are being gobbled up by big companies. Sometimes the special qualities that define a host get left behind in the process.
Rather, SiteGround’s pride in ownership stems from its:
- Hosting solutions developed in-house.
- Frictionless scaling for small businesses.
- Advanced optimization of your hosting architecture to deliver excellent performance and speed.
- Software solutions are available to improve performance and tighten security, such as artificial intelligence to protect your website from Tipss and operating system improvements that have become part of what is known as the Linux kernel.
- An enthusiastic community where SiteGround staff meet and mentor users from around the world, and sponsor WordCamps, Joomla Days, and other tech conferences, in major cities around the world.
- Well-trained in-house customer service staff. Unlike most web hosts, you’ll see who you’re talking to, you’ll see their name, you’ll see how many customers they’ve assisted, and how customers have rated that person’s service.
SiteGround shows a genuine commitment to helping its clients succeed in their online businesses. The company also goes beyond what is normally expected of web hosts to include its own malware/virus scanning software and isolation technology that prevents infected websites from taking down other websites on a given server.
Types of SiteGround web hosting
SiteGround offers just about everything you would expect a web host to offer. There are various cloud and shared web hosting packages as well as managed WordPress hosting plans to choose from.
They also offer special packages designed for resellers, WordPress users, and even business customers. In fact, their custom solutions are one of the most popular features.
Hosting options with SiteGround include:
- shared hosting
- cloud hosting
- WordPress hosting
- WooCommerce Hosting
SiteGround Shared Hosting
Their StartUp shared hosting plan comes with 10GB of storage, unlimited emails, allows one website, handles network traffic for up to 10,000 visitors per month, and supports Cloudflare web performance and security service.
Below, we’ll show you how the prices and features of this starter plan compare to entry-level plans offered by other hosting providers.
SiteGround also offers many other hosting packages in addition to the StartUp plan – these plans come with additional resources and features.
SiteGround WordPress Hosting
Many people think of WordPress as just a blogging platform, but many businesses rely on it for so much more. In fact, the most popular eCommerce software application in the world is WooCommerce, a WordPress plugin.
With WordPress, you can do almost anything you want.
SiteGround WooCommerce Hosting
Although many businesses start out wanting the equivalent of a business card online, they often grow. Maybe your business is already at that point. There is not much difference between selling products in your physical store and selling them through your website.
There’s only one extra step to selling online: shipping. What’s amazing about SiteGround is that it allows you to do this with their lowest cost plans, where you’ll have access to Magento, PrestaShop, OpenCart, and more.
You can even do drop shipping, where you sell stuff you don’t even keep in inventory. Your e-business may grow faster than your physical store.
For those running WordPress, WooCommerce is available to turn your existing site into an eCommerce site.
If your eCommerce hosting needs are particularly demanding, you should seriously consider SiteGround’s GoGeek plan . It offers hosting resources and features that are powerful enough to handle high-volume online store traffic.
SiteGround Cloud Hosting
SiteGround’s cloud hosting plans are a distinct step up from their Shared and WordPress plans. Unless your business is already very well established on the Internet, it is unlikely that you will need them.
On the other hand, if you have a lot of visitors to your site or need to do a lot of calculations or store a lot of data, cloud plans offer quite a bit.
They start with the entry plan that provides 4 CPU cores, 8GB of memory, and 40GB of SSD storage space for $100 per month. And upgrade to the Super Power plan that provides 16 CPU cores, 20GB of memory, and 160GB of SSD storage for $400 per month.
All cloud plans provide 5TB of data transfer per month. Cloud hosting is often a good alternative to dedicated hosting. When your business reaches the point of needing this, support staff can be very helpful in making your decision.
SiteGround Reseller Hosting
SiteGround offers a reseller plan for businesses that want to host websites as their core business or want to add hosting as an extra. For example, a web designer might want to offer hosting to their clients.
SiteGround reseller prices start at $9.99 per month. All of their reseller plans allow you to host an unlimited number of clients.
SiteGround Plans and Pricing
SiteGround offers a wide range of hosting solutions; from shared, VPS and dedicated servers, to cloud hosting and WordPress. Here is an overview of their plans and the current price list. For the latest and most up-to-date pricing, visit the SiteGround website.
|plan name||Disc space||Bandwidth||Monthly price|
|StartUp Shared Hosting||10GB||10K Visits||6.99|
|GrowBig Shared Hosting||20GB||25K Visits||9.99|
|GoGeek Shared Hosting||40GB||100K Visits||14.99|
|Entry Cloud Hosting||40GB||5TB||100.00|
|Business cloud hosting||80GB||5TB||200.00|
|Business Plus Cloud Hosting||120GB||5TB||300.00|
|Super Power Cloud||160GB||5TB||400.00|
|StartUp WordPress Hosting||10GB||10K Visits||6.99|
|GrowBig WordPress Hosting||20GB||25K Visits||9.99|
|GoGeek WordPress Hosting||40GB||100K Visits||14.99|
SiteGround Money Back Guarantee
SiteGround offers a 30 day money back guarantee. If you cancel within 30 days of the session, you will get a 100% refund.
Domain names, administration fees and add-ons are non-refundable. Most web hosts give you some type of credit equal to the fee you paid, but with SiteGround, you can apply a credit to your account or a full refund to your credit card.
Do you need a website or online store? SiteGround offers the Weebly site builder for free. It comes with a mobile app, allowing you to track sales from your cell phone. SiteGround also offers WordPress Starter, which helps users who prefer the WordPress platform get their sites up and running quickly.
However, if you decide to cancel after 30 days, you will only receive a prorated fee for the remainder of the term.
Features included with SiteGround hosting plans
SiteGround is widely recognized as one of the top hosting providers. They are officially recommended by both WordPress and WooCommerce, and have partnered with some of the most popular theme providers (Envato, Elegant Themes, etc.). SiteGround is on its way to becoming a household name like GoDaddy.
SiteGround’s commitment to greatly improving their technology and fine-tuning their behavior has allowed them to develop powerful speed tools available exclusively to their customers.
Supercacher, which is one of the best features of Siteground, increases the number of visits a site can handle and increases the loading speed of the website.
Supercacher is continually innovating with the recent release of dynamic (full page) caching which is now available on all plans, providing a 50%-500% boost in WordPress performance.
You will also get the new compression algorithm provided by Brotli to help compress websites to allow them to load faster. SiteGround has enabled Brotli by default on their Site Tools servers so websites hosted by them can get up to 15-20% speed gains.
SiteGround also offers the new blazing-fast PHP settings that provide 30% faster speeds and lower TTFB (available from GrowBig and GoGeek) for all sites, including the latest edition of MySQL settings that are implemented for faster query processing. database faster.
SiteGround is a gem when it comes to reliability and quality web hosting services. Their strategy is to provide services that are specially designed for each client’s unique set of individual needs.
SiteGround recently replaced cPanel with its own in-house developed Client Area and Site Tools.
With this new interface, it’s easier to manage your sites. SitGround built its new interface using REACT as a single app, allowing you to work efficiently while accessing your account through any device.
Each of these data centers uses high-end hosting technology and practices. For example, they use multiple power feeds to avoid power outages and multiple carriers to avoid interruptions in network connectivity. With these world-class data centers, you get high availability, low latency, and exceptional reliability.
This network is amplified by the Cloudflare CDN. CDNs (content delivery networks) make updated copies of your website on a regular basis and store them in cities around the world.
This is so that a web visitor can access your site from a data center location closer to them. The result: your site loads quickly.
Your website will be propagated across all Cloudflare global network nodes (pictured). Image courtesy of Cloudflare
Cloudflare currently has locations in over 200 cities in over 100 countries, from Reykjavik to Riyadh, from Baghdad to Boston.
SiteGround for Small Businesses
SiteGround is especially good for small businesses for many reasons.
You are starting?
If you’re just starting a brick and mortar business, you want a website for the same reason you want a sign above your store: to say, “We’re here!”
When people hear about a business, the first thing they do is search for it on a search engine. You want them to find a simple site that tells them what products and services you provide, plus your location and phone number.
A Host Your Business Can Grow With
SiteGround offers you the ability to grow without moving to a new hosting company. Moving hosts takes a long time and there could be problems. Whenever possible, it’s good to stay with your current host. SiteGround makes it easy.
SiteGround offers many hosting options, so moving hosts should never be necessary. You can start with their StartUp shared hosting plan and grow to whatever you want: the Super Power Cloud Hosting plan or hundreds of dedicated servers to build your own cloud with OpenStack.
They also offer business hosting, where they will build a server for your exact needs and then manage it for you.
Secure Sockets Layer (SSL)
At this point on the Internet, most hosts provide Secure Sockets Layer (SSL) for all hosted sites. This means that the information sent between the server and the visitor will be encrypted. You’ll see this in the URL, which will send data over HTTPS instead of unencrypted HTTP.
But if you are selling things on the Internet, you need an SSL that is specific to your site. This also requires your site to have its own IP address. SiteGround provides these types of SSL for you.
If you’re not selling products online, you won’t need an SSL certificate beyond the one SiteGround provides. The same goes for your IP address.
Additional SiteGround Features, Bonuses and Extras
Other great features offered at SiteGround include:
- Developer features like GIT integration, site staging, WP-CLI integration.
- WordPress and Joomla toolkits for all websites. These tools automate a wide range of tasks, from changing the domain address to resetting administrator passwords to troubleshooting file permissions.
- An easy to use interface that incorporates all the necessary information in a single web page.
- HTTP/2 technology to increase the performance of HTTPS websites.
- Features for freelancers and agencies like partners (customers can use their own admin area instead of needing their account login credentials) and white label (offer SiteGround hosting as a service to your customers without SiteGround branding) .
Additionally, SiteGround has a security layer that ensures the plugins and themes you install are clean and secure, as well as a securely encrypted connection to your website. This layer of security protects the sensitive information on your site by making it difficult for them to be Tipsed.
Users can also pay a regular fee for SiteGround’s “SG Site Scanner.” This service checks your website daily and immediately notifies you if your website has been Tipsed or injected with malicious code.
Other great SiteGround bonuses include:
- Free website builder
- Regular software updates to keep your website running at its best
- Freedom to choose the server location closest to your users
- Premium support option
- Advanced caching technology for super fast speeds
- A 30-day cancellation window
Do you need a website but want something easier than WordPress or Drupal? SiteGround offers the Weebly site builder for free. Visit Weebly to learn more about the builder and examples of entrepreneurs using it.
How is the performance and uptime of SiteGround?
Server downtime is the worst enemy of any business site. This is because every time your website goes down (even for as little as 30 minutes), you lose potential customers, lose the faith of your current customers, and can drop in your SEO ranking.
This is why it is advisable to go with a web host that offers no less than the current average of 99.9% uptime.
Uptime Guarantee: 99.9%
SiteGround offers a 99.9% uptime guarantee and gives you a credit if they don’t achieve this. This means that if your uptime drops below 99.9%, they will give you a free month of hosting. For every 1% uptime below 99.9%, they will provide you with an additional month of free service.
Our experience is that SiteGround rarely has this problem. So what you get is solid web hosting instead of refunds.
Unlike web hosts that track their servers in 1-5 minute intervals, SiteGround tracks in real time. As a result, they detect server problems the instant problems occur, so they are fixed much faster. This real-time tracking coupled with innovative server technology ensures minimal downtime.
Our test site, launched 7 months ago on SiteGround’s GoGeek plan, has had 100% uptime.
Performance and response time
Many of us get confused between uptime and response time.
Uptime: Uptime is the amount of time the server is available.
Response time: The response time is the time it takes for the server to send a web page. As with their uptime, SiteGround provides excellent response times.
This is possible because SiteGround only uses the latest technology in all of its server hardware. User accounts are also occasionally moved from older hardware to new, faster, upgraded servers to ensure flawless performance for all your hosted websites at all times.
Fast website load times
The company is one of the fastest web hosts out there with load time speeds ranging from 20 milliseconds to over a second.
The speed technologies provided include:
- The Cloudflare CDN.
- Supercacher. You can choose between static or dynamic caching, or Memcached. (Memcached is a powerful open source caching system.)
- SSDs (Solid State Drives) are used in all accounts. These are superior in speed and reliability to HDDs (hard disk drives).
- NGINX: Web server technology that speeds up the loading time of your site.
- HTTP/2 enabled servers. This is the newest network protocol and contributes to speed.
- PHP 8: PHP is a server-side scripting language, usually used to create dynamic website content. This version of PHP has been found to increase speed considerably. Additionally, SiteGround’s GoGeek and cloud hosting plans have lightning-fast PHP enabled.
- QUIC: This technology allows your pages to load quickly even when the visitor has a slow Internet connection.
- Brotli Compression Algorithm: Brotli is a next-generation compression algorithm that significantly reduces the size of data moving from server to visitor.
- SG Optimizer: This WordPress plugin was developed by SiteGround and is exclusively for SiteGround users. It includes a number of features to improve the performance of your WordPress site.
How does SiteGround keep your site secure?
SiteGround implements sophisticated intrusion detection and prevention systems that continuously scan for and block malware and viruses.
Their proprietary systems allow them to troubleshoot immediately and anticipate issues to take proactive action. This is unlike certain other web hosts, which perform their scans once a day or once a week.
Artificial intelligence defends itself against rogue bots
In April 2017, SiteGround launched an artificial intelligence (AI) platform to block malicious bots. Bots engage in brute force attacks that use massive server resources in an attempt to Tips a website login.
Shortly after the launch of the AI, SiteGround’s Hristo Pandjarov stated: “We are already seeing amazing results from the operation of the system. Every hour it blocks between 500,000 and 2 million brute force attempts across all of our servers.”
Protection against Tipsing
Additionally, SiteGround has a unique isolation system, which protects your website from Tipsing if someone else’s site on your server is compromised.
SiteGrounds managed WordPress hosting handles the plugin and core updates for you. Since outdated plugins often lead to Tipss, this service is beneficial for WordPress users.
This SiteGround security video playlist illustrates some of their top security strategies.
Data center security and Tips alerts
Server security is the responsibility of your web host. But you are responsible for the security of your website or application. Bad coding leaves the door wide open for Tipsers.
SiteGround offers Hack Alert, an early warning system developed by GlobalSign or help you. Hack Alert informs you about hidden malware on your site before the malware goes live.
SiteGround data center security includes:
- Redundant power supply through UPS (uninterruptible power supply); multiple power feeds and power generators.
- Human monitoring of servers 24/7
- Biometric Access Points
- Access control traps
- bullet proof hallways
- Video surveillance
SiteGround even goes so far as to have replacement components for all server parts, as well as replacement servers on hand to ensure performance is never compromised for too long.
Does SiteGround handle site backups?
All SiteGround plans offer free backups and “restores” (restoring to a previous version of your website). Specifically, you get free automatic daily system backups and 30 automatic daily backups.
Restoring your site to a previous version is easy – it only takes a single click.
- Instant backups and restores are free on all plans.
- On the GrowBig plan , you can also schedule backups (“backups on demand”) to occur at a specific time.
Instant backups on demand
You can choose to create an “on-demand” backup instantly, at any time. This option is available for free on GrowBig plans and above. Situations where this is useful include before you publish significant changes to your website.
Backups and restores are free on all plans.
When you create an “on-demand” backup, you have the option to back up files, folders, emails, or your entire account in particular.
How is SiteGround Help and Support?
Another of SiteGround’s strengths according to users of the web host is quality customer support that is professional, fast, and friendly.
Support team with more staff
SiteGround purposely places more than enough customer service representatives on each shift to ensure your questions and issues are addressed quickly, whether you choose the live chat, email, ticket, or phone support route.
This overstaffing of customer support representatives makes SiteGround respond instantly to phone calls and live chat inquiries, while submitted support tickets wait at most 10 minutes for responses.
SiteGround also has a wide range of tutorials and webinars in its customer support arsenal. They have useful basic and technical information on almost all web hosting topics.
Unlike most web hosts, SiteGround provides live chat support from in-house professionals. You’ll see a picture of the person assisting you (not a stock photo), their real name, and how they’ve been rated by customers. Click on his “profile” button to find out more about his background.
SiteGround Advanced Priority Support
Advanced Priority Support is a premium feature that prioritizes your service request above all others and assigns it to the most experienced team members.
This premium customer support service was launched at the end of March 2019 and is available on GoGeek plans and above.
SiteGround Quality Customer Service
For us, the best thing about SiteGround is their customer service. Sure, they have all the infrastructure you could ask for. But most business operators are not computer experts: this is why SiteGround makes sure that their support team is knowledgeable.
Not only that, they are willing to help you make the best use of your site. They don’t see their job as simply answering your questions and moving on to the next call. Instead, they act more like partners. Your support team member will help you figure out your options and will often install software or change your site for you.
All of this may sound like overkill, but we have had extensive experience with SiteGround and many other hosting companies. SiteGround’s customer service is some of the best we’ve experienced.
Another area where SiteGround’s support team helps is when spammers visit your site. Users had this problem with SiteGround. But instead of upgrading, they worked with one of the web host’s technicians.
The Technician made several changes to the site to limit the damage caused by spammers. The user went on to report that, “…I haven’t had a problem since.”
What are some good alternatives to SiteGround?
How does SiteGround compare to WP Engine?
You might be wondering why anyone would choose a managed WordPress host like WP Engine when it costs so much more than SiteGround. WP Engine only does WordPress hosting and therefore all of their hardware and software is tuned to host WordPress.
This approach in WordPress provides many benefits, but the biggest one is page load speed, which search engines take into account in their rankings.
On the other hand, SiteGround offers a number of services that WP Engine does not, such as email. For most business users, SiteGround will be fine. But for some, the extra cost of WP Engine is more than worth the extra cost.
What are the other best SiteGround alternatives?
SiteGround is a rock solid hosting provider and will impress you. However, the best SiteGround alternatives are
Is SiteGround a good web hosting company?
There is hardly anything you could want more from a web hosting company. SiteGround is expanding rapidly; a third of its user base are new customers. According to their annual customer surveys, over 95% of participants are willing to recommend SiteGround’s services.
Does SiteGround have unlimited disk space and bandwidth?
Many hosting companies offer “unlimited” disk space and bandwidth. However, this is misleading. What the statement means is that the host does not monitor its disk space and bandwidth usage.
But, if your site uses resources to the point where it’s causing a drag on other websites hosted on the same server, you’ll find yourself isolated.
SiteGround provides a fixed amount of disk space and a rough idea of how many website visitors the plan can serve per month. The benefit of limiting resources is to ensure better performance for everyone. Otherwise, one user could abuse the server and ruin the performance of everyone else on the same server.
If you have too many visitors, you may need to upgrade your plan
What are SiteGround nameservers?
In order to use your existing domain name (which is registered elsewhere) with SiteGround, you need to locate your DNS settings.
To do this, you must log in to your “Client Area” While logged in, go to the “My Accounts” section and click on the “Manage” button.
The nameservers (ie ns1.xxx and ns2.xxx) will be listed there.
Why is SiteGround PageSpeed important?
Google PageSpeed is a measure of response time. But it is more complicated than you think.
For example, a site may have a great page speed on desktop, but a poor rating on tablets or mobile phones. SiteGround’s support team helps you get the best possible PageSpeed, on all your devices.
Does SiteGround have custom hosting solutions?
The web hosting provider does this by selecting hardware, creating server architecture, and developing custom software solutions in an innovative way.
Our customer reviews consistently rank SiteGround #1 among all web hosts.
SiteGround has made a name for itself as one of the best developers of game-changing technologies in the field of web hosting.
Does SiteGround have email hosting?
Email hosting is available through all of SiteGround’s shared hosting plans. These allow you to have an unlimited number of email addresses on your domain.
What kind of support do I get with SiteGround?
SiteGround support is available 24/7 and you can contact SiteGround via live chat, toll-free phone calls, and email.
Customers on the GoGeek plan or higher get “Advanced Priority Support,” which means your service request is prioritized above all others and routed to the most experienced members of the support team.
What languages does SiteGround support speak?
SiteGround’s customer service is only provided in English. However, they do have a Spanish YouTube channel in addition to one in English.
Where are the SiteGround servers located?
SiteGround’s data centers are located in Chicago, the UK, the Netherlands, Frankfurt, Sydney, and Singapore. Also, they provide the Cloudflare CDN to all customers. This expands its network to more than 200 nodes in cities around the world.
Does SiteGround offer VPS hosting?
SiteGround provides cloud hosting instead of VPS hosting. Cloud hosting offers very similar specifications to VPS hosting, with the ability to scale your plan on demand.
All cloud hosting packages are fully managed.
What is the cheapest SiteGround hosting plan?
SiteGround’s cheapest plan is $6.99. They offer a risk-free trial with a 30-day money guarantee. This means you get a full refund as long as you cancel within the first 30 days.
Does SiteGround have an uptime guarantee?
SiteGround offers all customers a 99.9% monthly uptime guarantee. If your service drops below 99.9%, they offer a free month for every percentage point below your guarantee.
In our experience, you’ll never need a refund due to SiteGround’s impressive ability to meet your target uptime.
Can I install WordPress on SiteGround?
Yes, WordPress can be easily installed on SiteGround. SiteGround also has a dedicated WordPress hosting plan.
Which SiteGround plan is best for WordPress?
SiteGround’s WordPress hosting plan is a managed hosting solution for your WordPress websites. Includes free transfer of your existing WordPress website to SiteGround with no downtime guaranteed.
If you are a fan of Joomla or Drupal, they also have custom web hosting plans for Joomla and Drupal.
Does SiteGround have affordable WordPress hosting packages?
SiteGround’s WordPress hosting plans are very similar to their shared plans, but they focus on WordPress. So if your site is going to be based on WordPress, you’re better off going with one of these. They are the same price (and even have the same names) as the shared plans.
There is nothing business-oriented about these plans relative to shared hosting plans. All of these will work fine for most small businesses. But again, if you plan to sell products online, you should choose the GoGeek plan, because it is PCI compliant.
SiteGround WordPress plans include:
- Automatically Managed WordPress Updates
- Automatic backups and free restores
- Dedicated WordPress support, including automatic WP core updates, free plugins, and basic troubleshooting
- Staging environments are available with the GrowBig and GoGeek plans
- Incredible speed with SuperCacher available with GrowBig and GoGeek plans
- Increased security for WordPress-related vulnerabilities
Does SiteGround have packages for other CMS’s beyond WordPress?
The second most popular CMS is Joomla. In some ways it is worse and in others it is better. In general, Joomla is more flexible, but it is more difficult to use. There are hosting companies that specialize in Joomla. SiteGround offers Joomla-specific hosting, but it’s not something they advertise.
WordPress and Joomla users on the GrowBig plan or higher get free use of the SiteGround staging tool.
SiteGround also hosts Magento. Magento is an e-commerce platform. While WordPress needs something like WooCommerce to turn it into an online store, Magento comes out of the box with these capabilities.
However, just like Magento, Joomla is complex for those just starting out. But the extra effort could be worth it.
Does SiteGround have hosting package extras?
Some hosting packages come with special features like Cloudflare CDN, priority support, and unlimited websites. All plans offer free daily backups and restores. If you want to know the details of each hosting package on offer, the official SiteGround website is a good source.
Of particular interest to small business owners is that SiteGround’s GoGeek package is PCI compliant. If you plan to sell stuff through your site, you’ll need this.
I am Bhumi Shah, a highly skilled digital marketer with over 11 years of experience in digital marketing and content writing in the tech industry.