The art of labeling: factors to consider when designing

There’s so much more to interior and exterior signage design which can often be seen with the naked eye. During the design process, there are many questions and factors to consider to ensure your signage project has the best impact, as well as what mistakes to avoid making. If you are going to carry out work related to signage, we recommend that you hire experts in the field. For example, if you are located in San Sebastian, you can go to Signage in Donostia.

We have listed five factors which are the key elements that are always considered while creating a sign design.

A good graphic designer will be able to translate great design to different types of media and communication channels. Whether it’s vehicle wraps, signage for your property or store, or print and web media, each of these communication channels have different display propertiescapabilities, design requirements and audience.

1. Know the environment

Knowing the environment in which your sign will be located will help the designer know what colors to use and how to use contrasting colors and design elements to keep them from blending into the background. How close will people be to the design or message? Will the sign be used in one setting or will it be seen in a variety of locations?

These are just a few of the questions that need to be asked to achieve the maximum impact on your business.

2. Contrasting colors

What may seem obvious to some may often go unnoticed by others. Using contrasting colors in signage design accentuates parts of the message that might be more important. As indicated in the first point, it is essential that the signage uses colors that contrast with the environment in which the sign is located.

3. Keep it simple

It is important to remove clutter from the signage design to ensure that the design is visible. In most panels there is not the same luxury as a magazine, flyer or website to include more information. Keeping the sign simple by listing key services rather than all the services provided helps keep the message prominent and lets your audience quickly understand what you do.

An example of these two points would be a fictional landscaping company that puts up signs on finished jobs, so potential clients know who to contact. If this sign is on the side of the road, it must be clear and concise for all passing vehicles.

The landscaper would do well not to use too much green in his sign because it would merge with the landscape he has just created, the environment in which he finds himself. Adding a list of all the services offered would also be too difficult to read. A sign that uses contrasting colors and bears the name of the business, and “landscaping”, as well as contact information, is all that is required in such a case.

4. Use typography to your advantage

There’s a reason almost all professional fonts have different weights, ranging from normal to bold, black, extended, and more. We use these properties by giving priority or preference to certain parts of your message.

A sign with all the information in the same font and styles just won’t look interesting and attract attention. Using different font weights will give more priority and visibility to certain parts of the message.

5. The importance of white space

Imagine you are driving on a highway that has many billboards on the sides. Each tries to give you as much information as possible, all want their custom, and all try to sell and promote products or services. If one of them catches your eye, it’s probably the one that makes the most use of white space, with contrasting colors and clear, concise wording.

Instead of including everything in your design, it is better to simplify it and effectively use the space around the design so that it stands out. This technique achieves the best results in an area that has a large amount of competitive signage, such as billboards, billboards, construction signage, trade show booths, etc.

Good signage design will increase your brand exposure, help differentiate your brand from the competition, provide cost-effective advertising 24/7 all year round, and attract customers. It can also help customers identify your facilities in high traffic areas like parks and malls.