The new iPhone SE changes the pricing debate at Apple

Last week, Apple introduced its new products, such as the new iPad Air, the powerful Mac Studio desktop computer and the successor to its cheapest phone, the iPhone SE 2022 with 5G, his third generation. The little guy (not so much compared to mini options) from the Cupertino company has already returned renewed in 2020 with an eye on being a gateway to the Apple ecosystem for many Android users.

In a way, with its price of $399 (489 euros or 10,999 pesos), the SE 2020 has already set a very significant change in direction in Apple’s pricing policy and even the entire industry, which at the time seemed completely focused on strengthening the $1000 mark for the most high-end range and starting the ramp-up to $2000 . In fact, it was quite relevant at the time that the 2020 model keep the same prices as the 2016 model.

Corn the current context, with rising inflation in the world due to the energy crisis, the component crisis, the pandemic and the war in Ukraine, and financial institutions looking to raise interest rates, that the price of the iPhone SE 2022 has not skyrocketed, this is particularly relevant.

The price of the third generation iPhone SE has been announced at $429an increase of 30 dollars compared to its predecessor (of 529 euros in Spain and 11,499 pesos in Mexico) which was described by the media as The edge like a 5G tariff due to the increase in the price of its components.

When inflation comes

But even with those, in the current economic council, that two years later Apple has decided to renew (although not much) its cheap smartphone seems a clear message that it does not want to remove the stake it has put on this entrance bridge that moves the 400 dollars and/or 500 euros. The price that many consumerswho don’t value their smartphone as much or aren’t obsessed with the latest technology but want to be part of the Apple ecosystem, they may be willing to pay.