Tier, the German electric scooter company, announces the acquisition of one of its main partners. Fantasmo, now part of the company’s cast of technology providers is part of its internal structure. This subsidiary is in fact in charge of the German company’s parking camera system to limit parking in restricted areas. A system they need, right now, to be able to win some of the upcoming tenders in some major cities. It is by all accounts a highly strategic purchase.
And there is a long-distance race to achieve the coveted presence in Madrid. Those electric scooters that landed, filled the city with uncomfortable vehicles lying on the sidewalks and with them they left, they want to come back to take his place. Without a pandemic between the two and a competition with 16 more opponents, the new panorama that is emerging indicates that it will be intense.
After all, Madrid City Hall’s new e-scooter regulations are about to be released. With several conversations already closed and an agreement with all opponents, the project is about to be released. This will benefit from a model similar to that which Seville or Malaga have defended. 3 electric scooter companies sharing the 6,000 units available through the city. At the same time, these shared vehicles must have speed control systems in place, blocking their circulation on the sidewalks, and parking control systems. A model that, in fact, is the opposite of what happened with the auctions for shared bicycles in the capital. Instead of opting for the concentration, in this case there are 6 who have the authorization to occupy the public road.
Without a pandemic in between and a competition with 16 more opponents, the new panorama that is emerging indicates that it will be intense
With these bases on the table, all companies applying for a place in the capital are moving. Tier is one of them.
Fantamo and Tier have been working together for 12 months. The American company, which now enters the heart of the German subsidiary, It is a more than strategic decision for the company of electric scooters. In a race for the few licenses distributed, not only in Madrid but wherever new tenders arise, having the greatest resources is essential. It is a means of obtaining, in exclusivity, a technology which will be strongly requested by the specifications to claim circulation authorizations. Because having a system of this type will be one of the bases for functioning.
There is also talk of a control model of alcohol consumption; To date only managed by Bolt electric scooters. On the side of the helmets to circulate – which are not mandatory in the DGT regulations for adults, but point to them more and more common – it is Tier who wins the bet. With a foldable helmet placed inside the scooter, it is the only one that offers this possibility.
As for parking systems, the other company that had a similar system was Spin, Ford’s electric scooter subsidiary that closed due to poor profitability due, according to its CEO, to unnecessary regulations. . Unlike Fantasmo, which uses a camera model, Spin has carried out an Artificial Intelligence study of cities to analyze where you can park or not. Along with Fantasmo, it was the most efficient model for managing the parking system in large cities. One who could compete with him. Until a few weeks ago, since Spin – like Fantasmo, was bought out by Tier itself.
I am Bhumi Shah, a highly skilled digital marketer with over 11 years of experience in digital marketing and content writing in the tech industry.
