TikTok announces Effect House, a platform for creating AR filters

Rumors hit it just a few months ago, and now TikTok has made it official. ByteDance, the developer of the popular video app, has announced house effecta new platform where users can create augmented reality filters and effects with a host of free tools.

Effect House is a response to the various filter development kits offered by Meta or Snapchat so that users can create their own skins or effects on the respective platforms. In this case, the TikTok solution is a program initially available for macOS. It offers many features, such as the ability to create filters based on monitoring, user interaction, etc.. Although creating effects requires advanced knowledge, Effect House also has a tutorial section that explains the most basic techniques for creating different effects.

“Effect House offers learning tools and resources, equipping creators with intuitive design and development technologies that would enable them to create immersive and dynamic effects for the global TikTok community.”

Effect House, a new way to showcase creative TikTok users

TikTok also guarantees that creating filters and effects can be a good way for users to get more recognition. The various skins created with Effect House can be published in the video app. If a user uses it, the filter name will appear at the bottom of their clip. The viewer you can click on it to get information from the creator. Also to view content recorded by other users with this filter or even use it for your videos.

TikTok, yes, will review all candidate filters to post on the platform. will reject, besides, those that may offend or embarrass some people. Among them are effects that change the color of the skin, created with the aim of outwitting a certain culture. Also those who promote cosmetic surgery or who “encourage the scrutiny of someone’s appearance”, as the company indicates in its press release.

TikTok’s Effect House is available for free for macOS version 10.14 or higher. It requires a series of requirements, such as an Intel Core i3 2.5 Gz processor, an AMD FX 4300 or Apple M1 (and later) chip with 4 GB of RAM. Also a screen resolution of at least 1280 x 768 pixels, as well as Intel HD Graphics 4000, Nvidia GeForce 710 or AMD Radeon HD 6450 graphics.