Library is the newly announced tool for TikTok. It is a creative set that will allow you to use animated clips and images, with or without sounddirectly from the platform GIPHY. This way, you can embed new content into your TikTok videos.
This new feature also allows us to use high quality content from major platforms. Among them we have HBO, ABC, Hulu, Xbox and the Roku Channel. You will be able to access this content using GIPHY Clips, a type of GIF with added audio.
According to a statement from GIPHY itself, the library is a feature that “unlocks a new category of entertainment content.” With it, they seek only users”comment, debate or make parodiesand allows more creators to participate or start their own trends,” the company said.
For its part, it is expected that this new library GIPHY gradually reach all users over the next few weeks. Initially, owners of Android devices will be the first to receive it this week; while those using iOS should start receiving the new feature in the next.
When we created the Clip Library, people were already consuming more audio content. They were streaming shows on mobile and quickly moving to platforms like TikTok, where audio drives creativity.
This kind of partnership has been our North Star from the start, because clips are designed for people to see, use, and share, and TikTok is a perfect platform for that.
Cam Smith, Vice President of Products at GIPHY
How to Use GIPHY Clips in TikTok Library
GIPHY has proposed a tutorial on how to access your clips even before releasing the function. You just need to follow a few simple steps to be able to use your favorite content in your videos.
Keep in mind that the functions we are going to mention may not appear in your TikTok app. After all, it is something that is currently being integrated and may not currently be available on your mobile device.
- Go to your TikTok app.
- Access the recording screen.
- Here, locate yourself in the side toolbar. Tap the new icon Library which appears last.
- Once logged in, you can use the trending content from the homepage. GIPHY also offers a search bar if you want to use something specific.
- Once you’ve chosen what you want, you can select your desired duration and simply return to the camera screen to start recording with your new clip.
The response to a function requested by the public
Although it seems like a strange addition, the truth is that GIPHY clips have a bright future on TikTok. After all, platform users are known to use all the tools the app has to offer. In this way, they shot series like euphoria in a real hit, so it’s no wonder that HBO also slipped into the GIPHY Clips.
Lydia Getachew, Director of Business Development at GIPHY comments: “This is my favorite integration we’ve done with TikTok to date.” The exec believes the two companies have something in common, which is to provide users with a safe space to express themselves through “micro-entertainment.”
I am Bhumi Shah, a highly skilled digital marketer with over 11 years of experience in digital marketing and content writing in the tech industry.